RevOps & BizOps · B2B Tech Startups

Your product works.
Your revenue engine
is still duct tape.

I help B2B tech founders and GTM leaders turn Product-Market Fit into a repeatable and scalable revenue machine — architecting end-to-end processes, wiring the systems, and running the rhythms so you can focus on what only YOU can do.

Enterprise-caliber RevOps leadership at a fraction of the fully-loaded cost.

Let's Connect See How I Work

Why Now

Three inflection points where
GoToOps makes the difference

Most founders bring in RevOps too late. Here's when it pays to move early.

⚡

Pre-Scale Efficiency

Before doubling GTM headcount, build the foundation — clean data, streamlined processes, aligned tech — so every new hire multiplies, not compounds, your chaos.

📊

Fundraising Readiness

Survive board scrutiny. Secure your next round. You need high-fidelity GTM metrics, unit economics, and a story your data can back up.

🤝

Interim GTM Leadership

Your new CRO needs an Ops right-hand today. I step in immediately while you spend 4–6 months finding the perfect full-time hire.

Proven Impact

Results that speak
for themselves

Enterprise-caliber RevOps leadership — at startup speed.

6×

ARR Growth

Built the GTM foundation that enabled $10M → $60M growth

2×

Win Rate

Via deal progression diagnosis and process improvement

+30pt

NRR Lift

90% → 120%+ via automated account scoring & outreach

30%

improvement in

Forecast Accuracy

Via pipeline hygiene & data-driven framework

0→1 Builder at Apollo GraphQL · $100M+ P&L owned at SanDisk · $100M+ AOP managed at Nutanix

How I Work

Building your complete
operating system

Five interconnected pillars — architected together so they compound, not conflict.

Process

Lifecycle Arch.

Lead-to-Renewal workflow
Pipeline & funnel hygiene
Forecast framework
Deal governance

Strategy

GTM Planning

Territory & quota design
Account tiering
Sales comp design
Commission ops

Systems

Tech-Stack Ops

CRM/XRM implementation
Enhancement roadmap
AI-driven automation
Tool consolidation

SFDCHubSpotClayOutreachGongCommon RoomVitally

Analytics

Intelligence Layer

Board-ready reporting
Performance diagnostics
Pipeline analytics
Ad-hoc analysis

TableauLooker StudioMetabaseSFDC / CRMA

BizOps

Execution & Align.

Capacity modeling
Annual operating plan
OKR cadence
Cross-functional sync

About

0→1 Builder.
Enterprise rigour.
One operator.

I'm Ashley Zhang — a Berkeley-trained Industrial Engineer and Economist who spent 13+ years inside some of the most demanding B2B tech environments in the world before founding GoToOps Consulting.

I built the 0→1 GTM foundation at Apollo GraphQL that took the company from early traction to scale. Before that, I owned $100M+ P&Ls at SanDisk and managed $100M+ annual operating plans at Nutanix — bringing enterprise-grade rigour to every layer of the revenue machine.

I don't hand you a playbook and walk away. I architect the system, wire it up, and run the rhythms alongside your team until it hums.

Engagement Models

Two ways to work together

Both options give you direct access to me — no account managers, no junior staff.

🔬

Custom Project Engagement

2–6 month SOW. I assess, design, execute, and optimize a specific challenge area with clear deliverables and milestones.

Best for: CRM overhauls, comp plan redesigns, forecast model builds, fundraising data prep, or board prep

🤝

Fractional Partner Retainer

Ongoing monthly engagement. I embed as your Head of RevOps — living in your stack, your Slack, and your weekly cadences. Enterprise-caliber ops leadership without the full-time hire cost or timeline.

Best for: Scaling startups needing senior ops leadership without full-time hire cost or headcount

Let's Connect →

Let's Connect